Client Service: Death by a Thousand Cuts?

Eric Holter | Eric Holter

The creative service business is, after all, a service business. You’re not collecting orders and shipping products, you’re delivering your expertise to people who need it. As with any service business, there is a great deal of communication involved—being a creative entrepreneur means engaging with clients. You’re often going to be on call, as you respond to urgent needs. If you structure your services carefully, this availability can become a source of ongoing revenue. If you don’t—it could mean death by a thousand cuts.