Episode 25: Is Your Positioning Listable?

 

The ability to easily build a targeted list is a key test of whether or not your positioning is narrow enough. When your target market is anyone who needs creative services, then practically anyone could be added to your list. And when everyone is a target, no one is—at least as far as building an actionable list goes.
Subscribe on: iTunes | RSS feed | Google Podcasts

Let me write you a Better Business Plan.

100% Money Back Guarantee

  • One hour in-depth interview.
  • Analysis of your financials and other business systems.
  • A detailed marketing plan.
  • 30 minute follow up consultation.
  • Access to a library of detailed training videos.
Start Your Better Business Plan